Marketing audit questions that lead to diagnosis
Good marketing audit questions do more than invite opinions. They expose a gap, name the evidence to inspect, and lead to a next diagnostic action. Use the questions below with marketing audit and record “present,” “unclear,” or “needs investigation” rather than inventing correct answers.
Questions about customer, offer, and positioning
- Who is the offer specifically for, and what evidence supports that choice?
- What problem or desired outcome does the customer recognise first?
- What would make a suitable customer choose this business now?
- Which condition makes a prospect a poor fit?
- Is the promise consistent across the main entry points?
If answers conflict, inspect the offer and message before adding activity. Use marketing strategy for the broader strategy framework.
Questions about the path from attention to enquiry
- Where does a suitable person first encounter the business?
- What do they see next, and can they understand the offer without explanation?
- What is the intended action at that point?
- Can the form, booking, call, or checkout path be completed?
- What happens after the action, and who owns the response?
A “no” or “unclear” answer points to the next screen or handoff to inspect. The marketing health check turns these symptoms into a faster branch.
Questions about channel choice and activity
- What job is each current channel meant to perform?
- Is the intended customer actually reachable there in the relevant context?
- Is the activity connected to a clear destination and next step?
- What work, approvals, and response capacity does it require?
- Which activity would be paused if the current priority changed?
These questions diagnose alignment; they do not teach channel setup. Use Google Ads, Meta Ads, SEO, or local SEO for mechanics.
Questions about content, follow-up, and systems
- Does the content answer a real customer question or merely fill a calendar?
- Is proof specific, relevant, and permission-based?
- Is follow-up useful, owned, and expected by the customer?
- Where can a lead or customer handoff disappear?
- Which tool, inbox, form, or workflow needs inspection?
Questions about evidence, tracking, and unknowns
- What can be observed directly in the current setup?
- Which statement is an observation, and which is a hypothesis?
- What input is missing before a conclusion can be trusted?
- Are definitions and reporting questions being handed to marketing metrics?
- Is the contribution question separate under marketing ROI?
Missing evidence is itself a finding about the audit’s confidence. It is not proof of poor performance.
Turn answers into a short priority list
Group answers by domain, write the likely root-cause hypothesis, request the next evidence, and assign an owner and review point. Prefer a short sequence over an undifferentiated list. Use marketing audit checklist for full coverage, marketing audit template for capture, and marketing audit report for handoff. Use marketing focus to order competing fixes.
CoraVision early access invites owners to ask these questions while looking at their real marketing context. It does not claim guaranteed diagnosis or outcomes. Join the CoraVision early-access list to identify the next question worth answering.