What is wrong with four tools and four opinions?
Most owners already use AI for marketing. ChatGPT drafts the post, Canva suggests the design, the Google Ads rep rings with a recommendation, Mailchimp proposes a subject line. That is four tools with four opinions and no plan, and it feels like more work than before.
A team is different from a pile of tools in one way: the people in it share a goal and a plan. The ads specialist knows the strategy is repeat customers this quarter, so the ads go to past buyers. The email specialist knows the same thing, so the newsletter goes to them too. The point of a team is the plan. The headcount is just how the plan gets done.
What is in an AI marketing team?
The jobs a small business needs covered, whoever covers them:
- Direction: the goal, the strategy, the plan and the weekly review. The CMO's job.
- Ads: Google Ads and Meta, and for some businesses TikTok, LinkedIn, Reddit or Microsoft Ads.
- Creative: the designs, in your brand, for ads, emails and web pages.
- Email: Mailchimp or Klaviyo, the list and what goes to it.
- The website: Shopify, WordPress, Webflow or Framer, whichever you are on.
- Measurement: whether any of it is working, read from Google Analytics and the ad accounts.
In CoraVision these are Cora (the AI Chief Marketing Officer), Gage for Google Ads, Mira for Meta Ads, Dune the creative director, Mabel for Mailchimp, Kai for Klaviyo, and the website specialists. Each teaches their own platform in CoraVersity, which holds over 1,200 lessons across 13 platforms.
What does the team do in a cafe's first week? (example figures)
A cafe in Melbourne takes $9,000 a week and wants $12,000. The team's first week:
| Job | What the specialist does in week one | Cost |
|---|---|---|
| Direction | Agrees the goal, picks two strategies: lunch trade from the offices nearby, and repeat visits from the 1,400 people on the email list | The owner's time: the 25-minute call |
| A Tuesday email to the 1,400 with a lunch offer for the week | $0 beyond the Mailchimp plan | |
| Ads | A Meta campaign to a 1 km radius, weekdays 11:00 am to 1:00 pm, $20 a day | $100 for the week |
| Creative | The offer designed in the cafe's colours, for the email and the ad | $0 |
| Measurement | Counts lunch covers against last week's, by day | The owner's time: ten minutes on Friday |
Two strategies, five jobs, one number to look at on Friday. The owner sent the email and set up the ad themselves, with the specialists talking them through each screen.
Who is on the CoraVision team?
CoraVision is an AI marketing team for small, owner-led businesses. Cora, the AI Chief Marketing Officer, learns your business, builds your marketing plan, and talks you through the work step by step, live on your screen. You talk to Cora out loud, and you make every change yourself.
Cora runs the calls and writes the plan. The specialists take over in pill mode, a small pill over your screen that points at the next step while you work in Google Ads, Meta or Mailchimp. Once your accounts are connected, CoraVision reads Google Ads, Meta and Google Analytics 4 every night and never changes anything in them. The beta opens in late 2026, for Mac and Windows.
Questions
Is an AI marketing team the same as an agency?
No. An agency does the work and you see the report. An AI marketing team coaches you to do the work and you see everything. The full comparison is in the guide, AI marketing team vs agency.
Does it post and run ads for me?
No. It tells you what to post and which ad to run, shows you the screen, and you click. That is deliberate: it keeps you in control of your accounts and your money.
What does it need from me?
About 25 minutes for the first call, nothing prepared, and the weekly check-in after that.