How do the four words compare?
| Chatbot | Copilot | Agent | AI marketing team | |
|---|---|---|---|---|
| What it sees | What you type or paste | The app or page you are working in | Whatever it is given access to | Your screen in a session, and your accounts every night |
| Who decides | You, from its answer | You, from its suggestion | It does, inside the task you set | You, with the AI CMO, against one plan |
| Who clicks | You | You | It does | You, shown where |
| Remembers your business | The conversation | The session | The task | The goal, the plan and the numbers |
| Example | ChatGPT | Microsoft Copilot in Word | A browser agent that books flights | CoraVision |
What is a chatbot?
A chatbot is a conversation. You type, it answers, from what it was trained on and what you told it. It is the right tool for a draft, a rewrite or a question with a general answer. It is the wrong tool for "why aren't my ads working", because it cannot see the ads, and its answer is the one it would give anyone.
What is a copilot?
A copilot sits inside a piece of software and helps with the task in front of you, with the context that software can give it. Microsoft owns the word in most people's minds. The idea is sound: advice is better when the adviser can see the work. The limit is that a copilot lives in one program, and your marketing lives in six.
What is an agent?
An agent does the task. You say what you want and it works through the steps, clicking, typing and deciding, and comes back when it is done or stuck. Anthropic shipped computer use in October 2024 and OpenAI's Operator followed in January 2025, so agents that drive a browser are real now. For marketing, the question is whether you want software changing a budget or publishing a post without you seeing it first. CoraVision's answer is no.
What is an AI marketing team?
An AI marketing team is specialists, one for each job, sharing one goal and one plan. It sees your screen when you are working together and your accounts every night. It decides with you, not for you, and it shows you where to click rather than clicking. The word that matters in that sentence is plan. A chatbot has none, a copilot has the task, an agent has the instruction. A team has the year.
Which three questions sort them out?
Every product with AI in the name will use one of these words, and most will use the wrong one. The way through is three questions: what does it see, who decides, who clicks. If it sees only what you type, it is a chatbot whatever the website says. If it clicks without you, it is an agent, and you need to be sure you want that. If it sees your work and leaves the clicking to you, you are in control, and the only question left is whether the advice is any good.
Where does CoraVision sit?
CoraVision is an AI marketing team for small, owner-led businesses, and on the table it is the last column. Cora sees your screen only during a session you start. Once connected, CoraVision reads Google Ads, Meta and Google Analytics 4 every night and never creates, changes or pauses anything. In pill mode, Cora points at the next step and you click it.
Questions
Is CoraVision a chatbot?
No. A chatbot answers what you type. Cora sees your screen, reads your accounts, and talks with you out loud. The nearest word is a team, with Cora as the AI Chief Marketing Officer.
Is CoraVision an agent?
No, on purpose. An agent clicks for you. Cora shows you where to click and you do it, so nothing changes in your accounts without you.
Why does the word matter?
Because the word tells you who is in control. Before you pay for anything with AI in the name, ask who sees your screen, who decides, and who clicks.