What are the two kinds of AI marketing?
The first kind makes things: posts, emails, ad copy, images. ChatGPT, Canva's AI and the writing tools inside Mailchimp and Meta all do this. It is cheap, it is fast, and it produces a great deal of marketing that reads like everyone else's, because it is trained on everyone else's. It cannot tell you whether the post was worth writing.
The second kind reads things: your Google Ads account, your analytics, your website, the page on your screen. It tells you what is wrong, what to do next and whether last week's change worked. This is the kind that was missing from a small business, because it is the thinking a marketing director does, and a marketing director was never in the budget. An AI CMO is this kind. So is an AI marketing team.
Most products sold as AI marketing are the first kind with a dashboard. Ask the one question that separates them: can it see my numbers before it advises me?
What do owners ask about AI marketing?
Owners ask two things of AI marketing. Can it do my marketing for me, and is it worth it. The honest answers are: it can do the thinking and most of the writing, it should not run your accounts unsupervised, and it is worth it when it replaces a decision nobody was making rather than adding another tool to the pile.
The risk is not that the AI is wrong. It is that it is confident, fast and unconnected to your results, so a bad idea ships in minutes and nobody measures it. The second kind of AI marketing closes that loop by reading what happened.
How far does $2,000 of ads go, three ways? (example figures)
Two ways to spend the same $2,000 a month on ads.
| A tool stack | An agency | An AI marketing team | |
|---|---|---|---|
| Cost beyond the ads | About $200 a month in subscriptions | A $3,000 a month retainer | A subscription (CoraVision's price is not public yet) |
| Who decides what to do | The owner, from four tools' suggestions | The account manager | The owner, with the AI CMO |
| Who reads the results | Nobody, most weeks | The agency, monthly, in a report | The AI, nightly, and the owner weekly |
| Who clicks | The owner | The agency | The owner, shown where |
The figures are examples, not quotes. The point is the second row: in the first column there is no plan, in the second the plan belongs to someone else, and in the third the plan is the owner's and the AI holds them to it.
Which kind of AI marketing is CoraVision?
CoraVision is an AI marketing team for small, owner-led businesses. Cora, the AI Chief Marketing Officer, learns your business, builds your marketing plan, and talks you through the work step by step, live on your screen. You talk to Cora out loud, and you make every change yourself.
CoraVision is the second kind of AI marketing. Once Google Ads, Meta and Google Analytics 4 are connected, CoraVision reads them every night and never changes anything in them. Dune, the creative director, makes the designs in your brand in the Design Studio, so the first kind is there too, inside the plan rather than instead of it.
Questions
Can AI run my marketing?
It can plan it, write it and read the results. Letting it change your ad accounts on its own is a different decision, and CoraVision's answer is no: the owner makes every change, with the AI showing where.
Is AI marketing worth it for a small business?
For the thinking, yes, because that is the part no one was doing. For the writing, only if someone with judgement reads it before it goes out. For the spending, only with tracking that can show whether it worked.
Can ChatGPT write my marketing plan?
It can write a plan-shaped document. It cannot see your numbers, your accounts or your screen, so the plan is built on what you typed, and most owners type the symptoms, not the cause.